MADEFORM BOOK 2, 2018, INFO, 2550144, NKTS





ART DIRECTION & UX FOR OPUMO AN ONLINE SHOP

        OPUMO.COM is a modern shop focused around menswear and lifestyle goods. Alongside the shop OPUMO is also a magazine which covers topics from art to cars and fashion.
        Only the name and logo were set. The rest was open to development and pushing the brand further, into a more sophisticated and modern space.

        OPUMO is more than a shop, it’s a curated selection. Anyone can sign up and start their own feed of products and articles from the magazine.
























HOMEPAGE Features latest products, a curated selection, latest community members and brand accounts.

    I. All the product photos are unified to a portrait image with a defined baseline where the products sit.
    II. Mobile homepage and main navigation.







    I.







    II.








LIST PAGES

Can feature lifestyle images from lookbooks rather than product shots.


















SELECT PAGES, I

Product listing, product page, personal feed, single page checkout (step 4).












SELECT PAGES, II

Product A–Z listing, magazine home, article page.







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        PROCESS, The visual direction and UX was worked on at the same time, side by side. With low–fi wireframes that informed the design. We wanted a process that avoids splitting form and function.

Any inconsistencies that would arise were solved a lot faster and easier. This method of working allowed for solutions that are both functional and visually well designed without compromise.


        If we couldn’t get any part of the site to work and look well, we would come up with different solutions.